About Hero


Hero is a bricks and mortar store based in the beautiful Hampshire town of Stockbridge. 


We are also an online destination, sharing our curated Hero shop collection, with our customers around the world. 


Hero shop lends a helping hand in shaping a concise, cool and elegant, everyday wardrobe. We predominantly stock womenswear, but have an area of sophisticated menswear for dapper gents, or ladies with fellas to buy for.


We believe in wardrobe staples, elevated by tried-and-tested fits, highest quality fabrics and subtle details. We never turn down a covetable stellar accessory. Our curation is meticulously handled by our founder, Laura, a Hero wardrobe maven, for whom no detail is too small. 


A stylish life extends beyond your wardrobe, and we know that your home and social endeavours are as much of a preoccupation. We stock a range of beautiful stationery, candles and gift items to lend a special something to your space, or that of a friend. 


Hero is an active ambassador of creativity, connecting individuals from all corners of Hampshire, and further, to partake in one of the many events Hero co-ordinates to assist fellow creatives developing their skills and passions. 


Recent events include photography, calligraphy and blogging workshops. 


Click here to view our current available workshops. 


Should you visit us in store, we hope that our love for what we do, and our enthusiasm for helping you to shape your stylish life, are patent. We hand-finish every purchase with a Hero gold label, our personal seal laden with our well-wishes.


We believe in the Hero lifestyle extending long past our physical store walls.


Thank you for stopping virtually by, we’d love to see you in store and online again soon!


Team Hero x


Meet The Team 

Laura Turner


Laura Turner is the founder of Hero, a cashmere enthusiast, coffee snob, and creative entrepreneur. 


Following a year long turn as a style blogger, Laura spotted an opportunity to turn her digital style curation in to a bricks and mortar business. 


With a ‘no regrets’ attitude, Laura took the plunge and opened her first Hero boutique in late 2014. In just a few months, Hero outgrew its original retail space, and is now front and centre of Stockbridge’s cosmopolitan independent high st. . . . in a store four times the original size!


Laura founded Hero to house and share the elevated everyday wardrobe items she came to rely on as a busy mother of two young beautiful girls. It is with great pride that Laura hand-selects every item that lands in store. 




Emily Gandy 

Emily Gandy leads marketing and events at Hero, is Laura’s right hand woman and the proud owner of one very cute pup called Mabel. 


Emily joined Hero just in time for the shop’s expansion, new store interiors (keep an eye on our soon to be launched blog for behind the scenes snaps) and our new wave of lifestyle products.


With a background in hospitality, Emily’s welcoming warmth is felt throughout the store, events and Hero social platforms. 









Sarah Leader

Sarah is the most recent addition to the team at Hero and initially joined at the end of 2015.


Very quickly it became clear that Sarah had all the right attributes to become a fully fledged member of the team.


In January Sarah became Shop Manager, taking control of all the day to day runnings of the shop.







As well as Laura, Emily and Sarah's familiar faces, Hero shop has a wonderful roster of part time team members, always happy to help a Hero customer. 


"The finishing seal on every purchase, is as important as the warm welcome our customers are greeted with."


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